Dyrenes Beskyttelse
In collaboration with Henrik from Dyrenes Beskyttelse have designed a form that clearly shows the connection between the donated amount and the purpose.
The more you give, the more Dyrenes Beskyttelse can put into the rescueboxes. This gives the donation the character of a “product”, which is a powerful tool in fundraising. The connection between donation and impact is clear.
It’s a simple recipe: When you change the amount, the explanatory text also changes.
We like it because…
The link between the paid amount and the impact is worth highlighting, but the form also has other elements you can tweak.
The form is compact and simple. Donors are guided through the paid amount, payment method and data in an elegant way. It does not feel overwhelming to fill out.
The connection between headline, pitch and button text works well: Without a mother, the kittens cannot survive – support them here.
Finally, the site is designed with the donation as the main focus. Those donors who are ready to donate as soon as they have seen the video with the kitten are allowed to do so. Those donors who need more knowledge are offered it under the form.
Even for the donor who continues on to read the articles, there is still a connection. Each article contains a link back to the donation page.
Did you get inspired to try something similar? Contact support if you need help with the styling of the form.
